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Customer Information Management > Data Quality > Spectrum Data Normalization Module

Spectrum Data Normalization Module

Standardize data for a uniform customer experience.


Standardize terms in your database to create a uniform experience for all of your customers.

Talking to your customers in their own language is often all it takes for them to engage with your business and to create a meaningful experience. Using data normalization software you can ensure that your clients enjoy a personalized experience that will secure all-important return business for your company.

Data normalization works with databases to standardize terms and therefore create greater consistency in your business communications. With data normalization software you can set data quality standards and guidelines for data uniformity.

The benefits of data normalization software

Create a tailored experience for your customers and make sure your company stands out from the rest. Data normalization software can be used in a number of ways to optimise data for example -

  • Create culturally specific grammar
  • Identify and isolate key data from streaming data fields
  • Apply to customer business or product data
  • Ensure consistent terms are used across any domain

Advanced standardization features of data normalization

Our data normalization software features a number of key capabilities that will help you further improve the standardization of information in your company. The following features can also greatly enhance data quality -

  • User-defined domains - Create standards and dictionaries for domains from product names and branding elements to business-specific terms
  • Multi-level standardization - Change full words to abbreviates nicknames to full names and correct misspellings
  • Easy comparisons - Use IDs to compare data
  • Pre-populated industry terms - Improve accuracy with a set dictionary of industry terms

Read more about our data normalization software's key features.


Contact us for more info

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