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Location Intelligence > GeoEnrichment > Reverse Geocoding

Reach customers where and when they are most likely to buy.

Reverse Geocoding

Reach customers where and when they are most likely to buy. Use reverse geocoding to gain the geographic insight you need to connect with individual consumers in real time via highly specific, personalized, time and location-based mobile messaging.

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Get real-time consumer location information
Within milliseconds of when consumers “check in” from their smartphones you can grab their mobile GPS coordinates pinpoint where they are and translate those coordinates into highly accurate address that can easily be integrated with other data and applications.

Inform mobile marketing and location intelligence
Use reverse geocoding to inform applications that:

  • Create and deliver highly personalized hyper-local marketing messages
  • Expedite emergency services
  • Identify suspicious activities and relationships

Rely on high quality data
Pitney Bowes offers highly accurate reverse geocodes. As of the beginning of 2012 coverage spanned 52 countries and territories around the world. Coverage is continually expanding to new markets.

With Pitney Bowes geocodes and reverse geocodes data quality is built in. Our reverse geocoding module is a part of a suite of solutions offered with the Spectrum Technology Platform:
  • Addresses are standardized formatted and validated to ensure both accuracy and ease
  • of integration with other customer and business data
  • Access to a vast selection of high-quality datasets for demographics spatial analysis
  • and more is readily available

Reverse Geocoding Data Sheet

Better connect with customers, overcome business risks and improve operational results.


Farm Bureau Case Study

"With Pitney Bowes’s technology, we experienced a net return-on-investment of over 900 percent in the first ten months.”


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